Vintage Chevy Corvair Horn Cap on 2040-parts.com

Kjell Qvale, 1919-2013

The automotive world lost a legend over the weekend, with Kjell "Mr. Q" Qvale's passing at the age of 94. While a handful of people may remember him for the recent sports car that bore his name, Norwegian-born Qvale got his start in the automotive business decades prior, after his service as a pilot in the U.S.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Porsche Boxster and Cayman updates for 2009

The world’s most successful car company, Porsche, has announced upgrades for both its Boxster and Cayman models. The updated 2009 Porsche Cayman New engines, revised suspension and the magnificent PDK gearbox, make these far more than just cosmetic upgrades. These are real improvements, and make the Boxster and Cayman not just more powerful, but actually more economical.