Vintage Chrome Rim Knots Boat Speedometer - Kenyon Instrument Co. Brewster, Ny on 2040-parts.com

Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Fiat 500L: ‘The Motherhood’ feat. Fiat 500L Video

The Fiat 500L is just launching and Fiat has put together a promo video which hits its target market head on. The new 500L promo video - ’The Motherhood’ feat. Fiat 500L – stars a mum going through all the trials and tribulations a mother of young children experiences, explained wittily and convincingly in a cleverly penned rap.

Audi RS6 Avant is the Audi R18 e-tron quattro for the road (video)

Audi compare the Audi R18 e-tron quattro (pictured) to the RS6 Avant We’re not entirely sure how Audi has come to the conclusion that the RS6 Avant is comparable to the Audi R18 e-tron quattro, but they have. In a new video to promote the RS6 Avant – perhaps the pick of the crop of current uber-estates – Audi has the e-tron quattro out on the road in a series of familiar everyday pursuits. So we get the e-tron quattro waiting patiently to collect hubby from the airport, as the c ar to drive to the hills to ride a mountain bike, outside a hotel with luggage on the pavement, collecting the kids from school, parked on the river bank for a fishing trip and as a dog transporter.