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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Scrappage helps UK car sales in October

Scrappage Scheme sales accounted for 20% of sales in October Despite our reservations about the Scrappage Scheme, it does seem that it has inspired buyers in to showrooms in the last few months. And October has recorded a year on year increase of 31.6%, although total car sales are still down over 12% on 2008 figures. October saw a big rise in new cars sales to private buyers with sales rocketing by 86%, and there were rises in the fleet and business market.

Toyota recalls more than 30,000 Prius hybrids in UK

Toyota Toyota is recalling 1.9 million Prius models worldwide as it seeks to correct a software fault in the control system for the hybrid drive system. That’s more than half the total number of Prius cars produced since the hybrid was introduced in 1997. The recall affects the current, third-generation Prius, which has been in production since March 2009.