Vintage Dietz Spotlight 5100 on 2040-parts.com

Porsche Cayenne S Hybrid revealed

The Porsche Cayenne S Hybrid - V8 performance and 31mpg We brought you details on the Porsche Cayenne Hybrid back in February, but Porsche has just issued a press release confirming the details. Porsche are claiming their heritage is the Hybrid car. Ferry Porsche developed a Hybrid car in 1900, linking a 15bhp four cylinder engine to an 80 volt dynamo.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.