Vintage Ferrari 308 328 Emergency Light on 2040-parts.com

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

State of Ferrari: Supercar maker evolves, strives for exclusivity in consumer age

Ferrari means a great deal to a great many, but there are some things it is not--and will never be, says chairman Luca di Montezemolo. That means no full electric cars, four-doors and even fewer Ferraris. All of this is meant to preserve equity in the famous Ferrari brand, believed to be one of the most valuable in the world in any segment of consumer products.

LA Motor Show: Ford Edge spin-off headed for Europe

FORD HAS given European audiences an unusual teaser by revealing its new Edge large SUV at the Los Angeles Auto Show, before adding that it will come to Europe - with as-yet unconfirmed changes. The car is officially only a concept, as evidenced by the wild interior design. The exterior, however, has been tipped by Ford insiders to be more or less production-ready for North America.