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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Porsche Panamera Junior (Porsche Pajun) still on the cards

Porsche Panamera Junior (Porsche Pajun) still on the cards The idea that Porsche would build a saloon to sit below the Panamera have been on the cards almost as long as the Panamera has been with us. Back in early 2011 we reported that a Porsche Pajun was being planned for 2016 and in 2012 a Porsche source confirmed that a baby Panamera was under development with plans to get it to the market in 2015. Now, Porsche boss Matthias Muller has all but confirmed to Autocar that the ‘Pajun’ is under serious consideration, although the logistics of building a ‘volume’ model like the Pajun is a tough logistical ask as Porsche has just gone through that exercise to produce the Porsche Macan.

Swansea Metropolitan University degree show 2009

Graduates from Swansea Metropolitan University, based on the South Wales coast, exhibited their final year BA and BSc Automotive Design projects at the National Waterfront Museum recently. A relative newcomer to automotive and transport design - this being only the second BA graduate cohort to graduate - the three-year course at Swansea Metropolitan yields a high standard of work, which has received positive industry support in recent years. With projects ranging from the slightly avant-garde to high-quality next generation or niche vehicles, the students were encouraged to select a philosophical direction that they were passionate about yet also suited their desired future career aspirations.