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BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai

BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.

Audi showcases bright future

AUDI IS to showcase new front lighting technology that uses super-powerful laser diodes just a few thousandths of a millimetre in diameter. But at the same time, the tiny diodes are claimed to be able to light the road ahead for an incredible 500 metres. That gives the technology about double the reach of today’s best LED headlights, with around three times as much overall light output.

The future of in-car telematics – we’re all going online

Mercedes’ R&D boffins lift lid on future in-car gadgets By James Foxall Motor Industry 01 June 2009 09:44 The future of in-car entertainment is on the internet, according to Mercedes-Benz. In an exclusive preview, the firm’s director of infotainment and telematics Ralf Herrtwich explained that in-car CD players and sat-navs are a thing of the past. In the future Mercedes drivers will do everything over the internet.