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Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

Hyundai plots UK imports of Genesis Coupe

By Ben Whitworth Motor Industry 17 August 2008 17:49 Spurred on by massive interest in its Genesis Coupe Concept at the British International Motor Show, Hyundai UK is seriously considering importing a small number of the muscular 306bhp V6-engined coupes in left-hand drive format to sate local demand. At the moment, test engineers from Hyundai’s UK headquarters are undertaking evaluation drives in the American and Korean versions of the Genesis Coupe to determine which models are best suited to the UK’s driving conditions, and studying the homologation issues such a import decision would raise. 'We took the Genesis Coupe to the Show in order to gauge reaction from an enthusiast audience - the response was overwhelmingly positive and has encouraged us to begin building a business plan around bringing this car to the UK,' Hyundai’s marketing director Andrew Cullis told CAR.

Drink Drive Limit Cut: Binned for now

The Drink Drive Limit safe - for now Having already criminalised a huge swathe of the motoring population of the UK by sticking endless ‘Safety’ Cameras anywhere they will catch drivers unaware and rake in huge fines, it seemed the Con-Dems were about to emulate the last administration’s actions on motorists and move to a stupidly low drink drive alcohol limit to try and criminalise the handful of motorists the speed cameras hadn’t already nabbed. Earlier this summer a quango report – lead by ‘Expert’ Sir Peter North – declared that the UK’s drink drive limit should be lowered from the current 80mg of alcohol per 100ml of blood to 50mg – less than a pint for most people. In our risk averse, nanny-state, ‘elf ‘n’ safety obsessed world it seemed a dead cert that the UK would adopt a lower limit – as the report recommended -  in line with much of Europe.