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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Who's Where: Christopher Weil becomes head of Mini exterior design, Marcus Syring head of Rolls-Royce exteriors

An internal reshuffle in Munich has seen Christopher Weil appointed head of exterior design for Mini, replacing Marcus Syring who takes up a similar position at Rolls-Royce. The changes see Weil return to Munich after just over a year as director of automotive design at BMW DesignworksUSA in LA. His portfolio includes the BMW 328 Hommage, F30 3 Series, 5 Series GT, current 7 Series and 4 Series.

AMG plans greener, cleaner performance cars

By Ben Whitworth Motor Industry 08 October 2008 08:00 AMG is going green – the maker of unfeasibly fast Mercedes-Benz models is gearing up for hybrid and diesel versions, using advanced low-weight materials to retain their tyre-smoking performance credentials while satisfying the nagging greener conscience. In an exclusive CAR interview, Aufrecht Melcher Großaspach boss Volker Mornhinweg spoke candidly about the company’s future and outlined why a raft of imminent eco measures would enhance AMG’s performance capabilities rather than stifle them. ‘Of course emissions and economy are important to us at AMG – only a fool would ignore these factors today,’ said Mornhinweg (pictured).