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2012 Ford Focus gets force-adjustable airbags

The redesigned 2012 Ford Focus will use front and side airbags designed to tailor the deployment force to the seat occupant. Ford expects that the new airbags will reduce the chances of people being injured by a bag deployment. The 2012 Focus, which goes on sale next spring, will be the first Ford vehicle to use the new airbags.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Geneva Show 2014: Renegade Is Anything But Rough And Ready

DON’T be put off by the size of Jeep’s latest offering, as its new Renegade might be small but it’s claimed to be just as capable as its larger stablemates. With Jeep now part of the Fiat family, it’s no surprise to learn that the Renegade is based on the Italian firm’s 500L. The diminutive Renegade is, however, expected to remain true to the Jeep brand thanks to off-road versions complete with all-wheel drive, skid plates and raised ride height.