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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

College Exhibition: Royal College of Art Vehicle Design students prepare for the The Show 2004

June 16, 2004 - Final year students at London's Royal College of Art postgraduate Vehicle Design course are preparing for their annual degree show. The design concepts exhibited by the 17 graduating students explore themes for future mobility, including: A public bike using new plastic forming technologies, a three-wheeled motorcycle for Aprilia, and a mobile living space that solves the probems of commuting by moving the home close to the workplace. Heung Soo Kim's coupe concept explores 'light as communication', with intuitive gestural driver controls, simplified instrumentation using color-coded indicators and exterior lamp elements embedded within the vehicle's glass surfaces.

GM considers flagship sedan for Cadillac

Cadillac is considering a large, flagship sedan to take on the Mercedes-Benz S-class and BMW 7-series, a top General Motors official says. Mark Reuss, GM's president for North America, told Automotive News last month that a new flagship is on the table as GM maps its go-global strategy for Cadillac. A flagship would be a continuation of how GM has been positioning Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi.