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Top Gear Tonight: Alfa Romeo 4C, McLaren P1, Camp Bastion & SIARPC is Tom Hiddleston

Top Gear tonight sees Richard Hammond in the Alfa 4C Tonight sees the second episode of Top Gear’s 21st series, which sounds to be a lot more interesting than the less than captivating first episode of the new series last week. Richard Hammond gets to go and play on the shores of Lake Como in Italy with a car we expect he’ll like very much – the new Alfa Romeo 4C. Lots of twisty roads and a small but powerful 2-seater Alfa Romeo sound like a recipe for fun, but this is Top Gear so there’s a twist – Clarkson turns up to challenge Hammond in his 4C to a race with Clarkson on a quad bike.

Lexus LFA supercar is sold out, Toyota says

Toyota has sold all 500 copies of the Lexus LFA supercar that it plans to build. Toyota will build only 20 copies of the 552-hp two-seater per month for a two-year period beginning in December. Each car carries a $375,000 base sticker price.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.