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Jaguar Land Rover leads UK universities to develop virtual simulation tech

Jaguar Land Rover is to lead four UK universities in a £10m ($15.5m) government scheme to develop virtual simulation technologies and processes to help improve and accelerate the car design process. The carmaker will be leading project teams from the universities of Cambridge, Loughborough, Leeds and Warwick in the Program for Simulation Innovation (PSI), developed to improve the potential of the UK virtual simulation industry. It is hoped that through its results design quality and capability can be improved through the simulation of sights, sounds and smells.

Aston Martin DB9 1M: Aston’s Facebook celebration

To mark reaching one million followers on Facebook, Aston Martin invited its fans to help design a car – the Aston Martin DB9 1M. Just like every other car maker, Aston Martin is beginning to embrace the web as perhaps the best way to get their message across and showcase their products. Yesterday we had Aston Martin trumpeting its website traffic on the back of the launch of the new Vanquish, and now we get an Aston designed with the help of Aston’s Facebook Fans.

Volkswagen wants you to design a video game car in return for an internship

Volkswagen has launched a new design contest in order to find three students to undergo a six-month internship program at its Wolfsburg design center. In order to prove your worth, you have to design a car that looks beyond the current paradigms of The Car. Think more about how personal mobility – and particularly autonomous cars – will look, feel and interact by creating a new scenario: "Video games have created their own unique medium, devoid of normal design barriers," reads the competition website.