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Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.

Jaguar to build more R-S and R-S GT models

Not only that, but Jaguar has also replaced the XJ Supersport with a more focused XJR that offers proper dynamics and a more clearly defined appeal than the Supercpsort. All opf which points to Jaguar’s plans to offer cars in their range that have true performance credentials to take on the might of BMW’s M Division and Mercedes AMG. That has been made even clearer by Jaguar’s Wayne Burgess who has told Edmunds that Jaguar will be pushing the envelope further and deeper across the Jaguar range with more R-S models in the planning as well as More R-S GT models too.

Michelin Challenge Design 2007: The not so ugly truth about rising vehicle safety standards

Can cars be safe and beautiful at the same time? That may not have been the case a few decades ago when automakers were forced to hang those big, ugly so-called federal bumpers off the ends of their vehicles.  With vehicle safety standards on the rise around the globe are designers today feeling a little '70s deja vu when it comes to meeting the challenges of making cars safe as well as more fuel efficient? "(Back then) we said it was the end of automotive styling," says Patrick Le Quement, senior vice president for corporate design at Renault and one of the world's most influential automotive designers.