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McLaren P1 sales will double turnover and quadruple profit in 2014 for McLaren

The McLaren P1 (pictured) boosts McLaren’s profits We’re starting to see the McLaren P1 – McLaren’s modern replacement for the iconic McLaren P1 – rolling out to lucky owners, and that will continue apace during 2014. Which means McLaren will see a big rise in its turnover and an even bigger rise in profits – up four-fold – as the £866,000 P1 replenishes McLaren’s bank account. But, although it will take a while to build, deliver and get paid for all 375 P1s, the P1 won’t be a long-term cash cow for McLaren, just a nice little booster as it starts to plan to up production to 4,500 cars a year over the next few years.

Audi creates Carbon Ski design

Audi has recently teamed up with Head to produce these lightweight skis. Far from being the first manufacturer to dabble with downhill equipment, Audi claims that its expertise in motorsport has resulted in a ski that is significantly lighter than its nearest competitor. Taking Audi's knowledge of carbon fiber in motorsport and combining it with Head's extensive background in skiing, the duo have created a significantly lighter ski than those from other industry competitiors.

White remains new car buyers' top color

White remains the most popular color of choice for automotive consumers, a trend report has shown, with 22 per cent of all car buyers opting for the color. Transportation coatings manufacturer PPG's annual automotive color popularity and trend data report has, however, forecasted that more vibrant colors are set to increase in popularity. Silver came a close second with 20 per cent of new car buyers opting for it, followed by black (19 per cent), gray (12 per cent), red (9 per cent), natural (8 per cent), blue (7 per cent), green (2 per cent) and other colors (1 per cent).