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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

'Rat run' short cuts make journeys slower

DRIVERS taking "rat-run" short cuts could actually be making their journeys slower, according to a survey. Congestion at the busiest times on local roads is twice as bad as on main highways, the poll from traffic information company TomTom found. It also revealed that traffic congestion in cities across the UK has got significantly worse over the past year.

Honda NSX: 2013 Detroit Auto Show

A new version of the Honda NSX Concept (Acura NSX) has been revealed at the 2013 Detroit Auto Show, this time with an interior. But last year, at the 2012 Detroit Auto Show, Honda turned up with the first concept of the new NSX, complete with a confession that this NSX wasn’t a done deal for production, but a work in progress. That work in progress is now back at the 2013 Detroit Auto Show and comes with a few tweaks to the styling but, more importantly, the first idea of how the interior will look when the new NSX does arrive in a couple of years (probably).