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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Diesel Smart to become UK’s cleanest by 2009

By Guy Bird Motor Industry 17 June 2008 10:30 From February 2009 the cleanest conventional-engined car you can buy will be a diesel Smart Fortwo. That’s the date set for the launch of a right-hand drive version of the city car brand’s oil-burning two-seater Fortwo coupe and cabriolet already on sale in Continental Europe. The incredible economy and emissions stats – 85.6mpg and 88g/km of CO2 – are streets ahead of current low emitter champions like the VW Polo 1.4 TDI Bluemotion and Seat Ibiza Ecomotive, both offering 74.3mpg and 99g/km.

Sebastian Vettel goes Hollywood in Web series

Red Bull-Infiniti driver Sebastian Vettel made his small-screen debut on Friday in a new series from Infiniti named Kung Fu Vettel: Drive of the Dragon. Vettel stars alongside actress Celina Jade in the short-action commercial/film. This is the first in the series that eventually will include Red Bull teammate Mark Webber.