Audi ascending

Ford has owned the International Consumer Electronics show the last few years, but now a host of other automakers are making their presence felt at the techno party. Case in point: Audi AG CEO Rupert Stadler's appearance as a keynote speaker Thursday morning at the Las Vegas Hilton. Actor James Cromwell, from I, Robot movie fame, introduced Stadler, who rolled onto stage in an e-tron Spyder concept car.

Mercedes-Benz GLA-Class (2014)

As previewed in excellent concept form at the Shanghai motor show, the Mercedes-Benz GLA-Class has been revealed in its production guise. Built on the same platform as the A-, B- and CLA-Classes, the GLA further expands Mercedes' portfolio of C-segment models into the semi-SUV market to take on the likes of the Audi Q3 and BMW X1. Proportionally it appears far happier than the A and CLA from these initial images, particularly around the scuttle area.

Lamborghini shifts R&D focus from more horses to fewer pounds

Lamborghini's drivetrain wizards say they have all the horsepower they need for their super-fast cars. So from here on, performance gains will come from using lighter materials to reduce vehicle weight, instead of from chasing more engine thrust. "It has come to the point where acceleration equals consumption," said Stephan Winkelmann, CEO of the Italian automaker.