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New Ford Kuga arrives in the guise of 2012 / 2013 Ford Escape

The 2013 Ford Escape arrives - the 2012 Ford Kuga The reveal of the new Ford Escape ahead of the Los Angeles Auto Show this week may not have the Kuga badge on its boot, but it is – bar a few tweaks and engine changes – just what we’ll see in Europe as the 2012 Ford Kuga. Based on the European-designed Ford Vertrek concept, the Ford Escape replaces the old-fashioned North American escape with a very European take on a compact SUV, but one that benefits from much more room to accommodate average Americans. The Ford Kuga / Escape is the next instalment in Ford’s plan to unify its models around the world.

Honda HR-V small SUV debut at Paris Motor Show

The Honda HR-V small SUV (pictured) debuts at Paris 2014 If the Honda HR-V name sounds familiar, that’s because Honda has already made an HR-V – a small supermini SUV – which arrived in 1999-  but disappeared a few years later before the world fell in love with small, funky SUVs like the Nissan Juke and MINI Countryman. So having been in the small SUV market ahead of the curve – and dropping out again before the market took off – Honda has decided it’s time to bag a share of the seemingly ever-growing small SUV market – a market worth getting on for 100,000 sales a year in the UK – which means only one thing – an all new Honda HR-V. Due to be revealed at the Paris Motor Show next month, Honda are billing the HR-V as a concept, but as far as we can see it’s pretty much production ready, and will arrive in Honda’s UK showrooms in summer 2015.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.