Vintage Shift Knob on 2040-parts.com

Video: Michael Mauer on the 991-series Porsche 911

Porsche has released a video featuring its Design Director, Michael Mauer, explaining how he and his team went about redesigning the 911, an ‘automotive, engineering icon' as he describes it. "What we as designers are striving to above all is to optimize the width to height ratio with the result that although the 911's width has not increased, the front axle area has become wider, and we've managed to make the roof a bit lower," Mauer explains via a rather dramatic-sounding voiceover.

BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Dealer Demons: Dodge customizes Vipers for select stores and enthusiasts

We’ve seen many special-edition Dodge Vipers for the car's final year--the ACR-X, the Vooodoo Viper, the 1:33. It's almost as if every Viper is a special edition. With that in mind, Chrysler is now letting dealerships get into the act.