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Hyundai: E4U Egg Car & Fluidic Sculpture in Motion

Hyundai has already made it clear that 2013 will be about ‘Brand Awareness’ rather than releasing a new raft of models and chasing ever increasing sales, so two Hyundai outings in the last week can be put down to their targeted aim of profile raising. In Milan, Hyundai are taking part in the Milan Design Week by showing an innovative light sculpture that has been inspired by Hyundai’s ‘Fluidic Design’ (even though Hyundai have already said that ‘Fluidic Design’ is being replaced by ‘Fluidic Precision’ as they aim to make their designs ‘cleaner) with an installation made up of 12,000 translucent spheres acting collectively on a screen, surrounded by high-power lasers and suspended over a pool of water. The ‘performance’ starts with virtual rain created by the lasers which form three-dimensional shapes, followed by an interactive segment where human interaction creates three-dimensional images by scanning for body warmth so visitors can manipulate what they see by using gestures.

Designer Paul Smith launches exhibition

DESIGN GURU Sir Paul Smith has given a glimpse into his world with a re-creation of his office forming part of a new exhibition dedicated to his work. The fashion star takes centre-stage at the Design Museum in London for the next four months with items from his vast archive on display. Sir Paul was at the launch today, posing alongside colourful life-size cardboard cut-outs and showing off sketches, designs and other paraphernalia from his lengthy career as one of Britain's best-known creative forces.

Toyota offers peek at redesigned 2012 Camry

A redesigned 2012 Toyota Camry sedan is coming this fall--and Toyota is cranking up the marketing machine. On Wednesday, Toyota posted a teaser photo of the 2012 Camry--a look at the car's left-front corner, showing the headlamp, hood, a flared wheel arch and the windshield. You can also see a fog light, a clue that this is one of the higher trim levels of the Camry family.