Vintage Stewart Warner Ammeter / Amperes Gauge 4015-5-18 on 2040-parts.com

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Nissan IDx concepts bring back budget racers

Nissan channeled its inner Datsun for the Detroit auto show on Monday. The Japanese brand showed off its IDx Freeflow and IDx Nismo concepts, which we first saw in Tokyo. The brand cited the new ways people buy and customize cars as the reason for the classic yet eye-catching style.

Lincoln MKZ concept

The Lincoln MKZ concept previews not only the 2012 production MKZ model, but also Lincoln's future design direction. Lincoln Design Director, Max Wolff explains: “Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs and traditional luxury.” This is reflected in the Cognac hue of the show car.