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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Whos Where: Jean-Pierre Ploué promoted at PSA

Jean-Pierre Ploué, Citroën Styling Director since 2000, has been appointed Director of Styling for the entire PSA Peugeot Citroën Group effective October 1. In this capacity, he will lead all of the Peugeot and Citroën styling teams, which have been consolidated at the Group's Automotive Design Network facility in Vélizy since 2004. This combined Peugeot and Citroën design center provides effective support for the Group's commitment to strengthening and differentiating the two brands' styling universes, a process that was initiated by Chairman Christian Streiff as part of the dynamic of the CAP 2010 program.

BMW i3 gets four-star Euro NCAP safety rating

BMW’s i3 electric city car has scored a four-star Euro NCAP safety rating in the latest round of crash testing by the European car safety body. Although the i3 recorded strong results in the adult and child occupant protection categories, it missed out on a maximum five-star score due to weaker showings in the pedestrian protection and safety assist classes. On Bing: see pictures of the BMW i3Find out how much a used BMW costs on Auto Trader This is somewhat surprising as the BMW i3 features cutting edge technology in the city car sector, including a strong but lightweight carbonfibre body shell.