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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Local Motors Announces Texas Competition

New American car company Local Motors has announced the Texas Motors competition, the 19th design contest initiated by the Boston based start-up company. The deadline for submissions is February 10, 2010. The brief, which asks entrants to design a dynamic and capable hunting vehicle for the gamers of the largest US state, stipulates that the vehicle should be a ready-made solution for hunters of every variety, whether hunting stags or fowl.

Ferrari World Design Contest 2011 enters second phase

The Ferrari World Design Contest, launched in collaboration with Autodesk, has just completed the first phase of its selection process. With entries from over 50 international design schools, the contest saw more than 200 projects arrive at the supercar manufacturer's studios in Maranello. Seven design schools have now been selected as finalists.