Vintage Toyota Center Cap Lot Of 6 70's & 80's on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Pierre Authier: I'm not moving to Opel/Vauxhall

As the ongoing General Motors designer saga continues, the latest Opel/Vauxhall Vice President of Design elect, Pierre Authier has taken his name off the shortlist for the Rüsselsheim. Car Design News had received information from a reliable source within PSA about Authier's supposed move, however we have since spoken to Pierre, who was keen to put the record straight: “I read the flattering article on my recruitment as VP of Design for Opel/Vuaxhall, but this information is false,” he told CDN. “I am really enjoying my position at Peugeot and with the 208 family team that has made such incredible work.” The search for the missing piece in the GM puzzle continues.

Ferrari Special Projects develops latest custom

Ferrari's Special Projects team is developing its fifth car for Ferrari collector and petro-chemical magnate Cheerag Arya, dubbed the Arya SP. Arya, who has seven Ferrari's including a 599 GTO and 599 XX, signed off the design after being shown twelve design sketches and now a clay model has been approved and development is set to begin. "I told the designers what I wanted and they presented me with a total of 12 designs.