Audi A5 ‘Suicide’ Advert – Fake

The Audi A5 Suicide Avert has been dubbed a fake by Audi of America Doing the ‘Viral’ rounds over the last few days on the interweb has been a video for the Audi A5 ‘Clean Diesel’ which really didn’t seem to fit in to the non-contentious Audi mainstream ethos we are used to seeing. A carefully crafted image can easily be decimated by one careless word or deed (Gerald Ronson springs to mind) and, amusing though some of us with a sicker sense of humour found the A5 ad, we couldn’t see how Audi would sanction it – even just for online use. The advert features a man driving an Audi A5 in to a deserted car park.

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Vote: Would you buy a Toyota Etios Cross?

Millennials are our future, God help us all, and automakers are still trying to figure out to get this supposedly car-averse demographic to part with its money. Of course, the real reason many Millennials aren't buying cars is because they don't have much money to part with. And, in that respect, they're in the same shoes as consumers in developing markets.