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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Mazda RX-8 gets an update – in Japan

Mazda has updated the RX-8 in Japan with new colours and extra equipment [ad#ad-1] Well, it does make sense to update your cars in your home market first, so the updates to the Mazda RX-8 for the Japanese market announced today are almost certain to come to UK cars before long. Just like the updates Mazda made to the MX-5 in Japan were followed by updates to the Mazda MX-5 UK spec car shortly after. Despite the fact that the Mazda RX-8 is not the best-selling car in the world, it does have an awful lot going for it.

Avoid being bumper-to-bumper this Memorial Day weekend

Nothing burns gasoline better--or in more irritating fashion--than getting caught in stop-and-go traffic. And this is The Weekend to take to the road. There are the 32.1 million Americans traveling over the holiday, and 87 percent are driving, according to AAA.