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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Audi to extend U.S. diesel offerings with A4 sedan

U.S. consumers will have the option of a TDI engine in Audi AG's next-generation A4 sedan, the automaker said today, expanding a campaign to sell more diesel engines in the United States. A new version of the A4, Audi's longtime U.S.

BMW M4 Convertible revealed. Price from £60,730

The BMW M4 Convertible (pictured) revealed We reported last month that the new BMW M4 Convertible would debut at this year’s New York Auto Show, and here it is ahead of that debut complete with trick folding metal roof, 425bhp and a price tag that just nicks over the £60k line. A direct replacement for the old M3 Convertible, the M4 Convertible will cost you just over £4k more than the M4 Coupe, but for the extra money you get the same car but with infinite headroom – and a big weight penalty. The new 3-piece metal folding roof can be tucked away in a mere 20 seconds at the flick of a switch, with better noise insulation than the M3 Convertible had and more room in the boot when the roof is down too.