Vintage Zundapp Motorcycle Patch / New on 2040-parts.com

Last call for entries: IM Design Awards

As the deadline for entries to the 2010 Interior Motives Design Awards approaches – all designs must be received by 10 July – details of the judging panel and the upcoming awards ceremony in Paris are firming up. Judging the hundreds of student designs this year will be a panel of industry experts that includes such influential figures as Amko Leenarts, Interior Design Director, Peugeot; Robin Page, Interior Design Director, Bentley; Wolfgang Müller-Pietralla, Leader VW Future Research; Michael Robinson, Design Director, Stile Bertone; Andreas Stump, Head of Advanced Interior Design, Citroën; Romulus Rost, Chief Interior Designer, Volkswagen Advanced Design, Potsdam; and Euan Sey, Editor of Interior Motives magazine. The competition is open to students enrolled at any accredited undergraduate or graduate design degree programme, both in automotive and non-automotive disciplines – those studying fashion design, industrial design, architecture and other similar fields are also eligible.

Acura promotes movie role with secret-agent kit

Rarely do the lengths to which a carmaker will go in promoting a product raise eyebrows here at AutoWeek, but it still happens from time to time. Case in point: Acura sent us a kit of secret-agent tests showcasing the role of its cars in the movie Thor. Touting the carmaker’s first stint in a major motion picture, the so-called Acura S.H.I.E.L.D.

Mazda to use regen brakes to boost fuel economy 5 to 10 percent

Mazda is adding a fuel-saving technology that harnesses wasted brake energy in the redesigned Mazda6 sedan due early next year. The approach uses regenerative braking to convert kinetic energy into electricity that is stored in a capacitor. The car later taps that capacitor to power the fuel pump, lights, audio, air conditioning and transmission and engine control systems.