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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

2015 Prius said to have even better fuel economy

The next Toyota Prius will get “significantly better fuel economy in a more compact package that is lighter weight and lower cost,” according to Satoshi Ogiso, the Prius program's chief engineer. Ogiso, who is also Toyota Motor Corp.'s managing officer, said the next-gen Prius' performance will reflect “significant advances” in battery, electric-motor and gas-engine technologies. He said Toyota is looking at improving miles per gallon to 55, compared with today's 50 mpg and that the next-generation Prius electric motors will be smaller and more powerful; in addition, its gasoline engine will be among the world's most efficient.

Kia scoops three design awards

Kia has won three design awards in this year's Automotive Brand Contest, continuing its strong showing in last year's competition. The second-generation cee'd, launched in June, topped the exterior category table as well as receiving an honorary special mention for exceptional innovation in the interior category. The car's exterior features a chrome-framed glasshouse and muscular lines on the bonnet, while inside an ergonomic, driver-oriented control panel impressed the judges enough to receive the special mention.