Viogi Fits:ford F150 Pickup Truck Billet Grille Upper Bolt-on Grill Fx4 Stx Lx on 2040-parts.com

The big prize awaits on the Autoweek America Adventure

It is the last morning of the Autoweek America Adventure, as I write this. Our traveling circus heads toward the big top in an hour or so, and we should be in Las Vegas before noon. There is anticipation in the air, unlike other rallies I've attended, as this one has a significant main prize: a 2011 Mopar Charger will be given to one lucky contestant on the stage at the Specialty Equipment Market Association convention.

Detroit Electric moves production to Holland

Detroit Electric is going ahead with production of its Lotus-based sports car in the lovely Detroit suburb of…Holland. Unfortunately it's not the coastal city in the western part of Michigan, but the one in northern Europe. The facility will begin production in the fourth quarter of this year, according to the Detroit News.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.