Vion Boat Marine Sea Compass + Handbag Anti-shock on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Problems with your McLaren MP4-12C? Have a ‘McLaren: The Wins’ coffee table book

Ron Dennis apologises to McLaren MP4-12C owners A couple of weeks ago we reported that McLaren was having some teething problems with their new MP4-12C but weren’t, despite reports to the contrary, halting production. The problems seemed to be mainly software related, with issues including warning lights flashing on and battery drainage issues, which seemed to be because the MP4-12C’s electronics didn’t turn off when the car was halted. But it seemed McLaren were working on the issues with the same sort of zeal we’ve come to recognise from their F1 programme, no doubt spurred on by the wrath of Ron Dennis.

‘Silver Pack’ and ‘Black Pack’ Land Rover Defenders headed to Geneva

The Land Rover Defender is one of those vehicles that we always hear about but never see at dealers stateside -- at least not since the ’90s. Unfortunately, that trend promises to continue with two new special editions: the Defender Silver Pack and Black Pack. Both will be shown at the Geneva motor show.