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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Toyota FT-86 Open Concept: The GT86 Convertible arrives early + video

The Toyota GT86 Convertible – in the guise of the FT-86 Open Concept has arrived earlier than Toyota would like ahead of a Geneva debut. Toyota teased the convertible GT86 with a sketch of the FT-86 Open Concept a few weeks ago – with a promise that all would be revealed at the 2013 Geneva Motor Show – but it’s arrived a bit earlier than Toyota wanted. The intrepid folks at FT86Club have managed to come up with photos of the FT-86 Open Concept (above) – and video – ahead of the official reveal by Toyota – and it looks pretty good.

Porsche lineup takes shape for Rennsport Reunion at Mazda Raceway

More than 350 retired Porsche race cars will participate on track at the Mazda Raceway Laguna Seca during the Porsche Rennsport Reunion IV, Oct. 14-16. Many of the participating cars have tackled the 11-turn Mazda Raceway during professional racing days.