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Ford bets customers will pay premium prices for the Fiesta
Mon, 21 Dec 2009Ford Motor Co. will charge more than $23,000 for a fully loaded Fiesta, a new car smaller than the Focus. Ford thinks consumers are ready to pay premium prices for small cars, which long have been dominated by budget shoppers.
Infiniti Q50 Revealed: 2013 Detroit Auto Show
Mon, 14 Jan 2013The new Infiniti Q50 – replacing the G37 and the first of Infiniti’s ‘Q’ badged cars – has been revealed at the 2013 Detroit Auto Show. The Q50 is still unmistakably an Infiniti – but a better looking one – with the trademark curves and grill still intact but with a bit of added oomph from a new look inspired by the Infiniti LE Concept we saw in New York last spring. The Infiniti Q50 is both longer and wider than the old G37 – lower too – and a lot slippier, with a drag coefficient of just 0.26 thanks to the sleeker bodywork and lower stance.
Audi settles 'Imported From Detroit' ad dispute with Eminem
Fri, 29 Jul 2011Detroit charities have emerged as the victor in a dispute between Audi AG and Eight Mile Style LLC, the company that licenses Detroit rapper Eminem's songs, after Audi released a commercial in May that appeared to rip off of Eminem's "Imported from Detroit" Chrysler spot. "Audi has tremendous respect for Eminem and his works, and likewise for the 'Imported From Detroit' campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers," the German automaker said Friday in a statement. Terms of the settlement weren't released, but as part of the agreement--which both parties said was reached "amicably"--Audi said it would "support the revitalization of Detroit by contributing to selected social projects." Audi didn't specify which organizations would benefit, but Joel Martin, of Eight Mile Style told the Detroit Free Press that a project "will be announced soon." "Just like 'Imported from Detroit' helped benefit charities like the Marshall Mathers Foundation, we as Eminem's publisher can give back to Detroit," Martin said, according to the newspaper.