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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Ferrari's 599 roadster (2010): first details

Ferrari’s next new model will be a 599 roadster, Ferrari chairman Luca de Montezemolo told journalists in London last night.  ‘A lot of our clients are saying they want an open, 12-cylinder car with very sporty performance. At Pebble Beach, we will present this car,’ said de Montezemolo. Yes.

Jaguar XJ vs. Porsche Panamera, an AutoWeek popularity contest

Seen last week in California: the redesigned Jaguar XJ sedan is parked next to the new Porsche Panamera sedan. As far as we can tell, it's the first time that these two new cars have stood side by side, a world exclusive. And we want to know--which one would you put in your garage?