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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Tease of 2013 Lexus LS sedan now on Facebook

Lexus is joining the social teasing party by uploading a darkened, smoky image of the redesigned 2013 Lexus LS sedan. We can't see much, but we do get a sense of the general shape of the car, which looks to be a bit more streamlined than the model it replaces. An earlier teaser shot showed the front end of the new LS.

Peter Stevens and Julian Thomson lead a discussion on the past, present and future of car design

As part of its sponsorship of London's Clerkenwell Design Week, Jaguar and the Royal College of Art brought together three generations of the design school to discuss the past, present and possible future of car design. Held in a suitably grimy warehouse in east London – with the sculpture by RCA students Ewan Gallimore and Claire Mille's we showed you earlier this week sat outside – Professor Dale Harrow, dean of the School of Design and head of its Vehicle Design program introduced Professor Peter Stevens, Julian Thomson, Jaguar's advanced design director and Alexandra Palmowski project designer advanced colour and material at Jaguar took the audience through their careers. Charismatic as ever, Peter Stevens kicked off proceedings that moved chronologically through the decades by explaining how he first became interested in "the art if car design, allied to the science of how they work" through his artistic parents and uncle – journalist and motoring adventurer – Denis Jenkinson during the 1950s and 60s.