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Jaguar reveals the Cars & the Stars for the 2014 Mille Miglia

Jodie Kidd in a Jaguar XK 120 ahead of the 2014 Mille Miglia The real Mille Miglia ended in 1957 after a series of crashes saw it cancelled, but it returned in 1977 as the Mille Miglia Storica, a glorious event run over 1,000 miles of beautiful Italian roads featuring cars that ran in the original Mille Miglia. Jaguar has a big history with the Mille Miglia, and has taken to using the annual event to roll out stars to drive its cars for maximum coverage of Jaguar’s Heritage. 2014 is no different – although the number of entries is lower than in previous years – with ten classic Jaguars, including XKs, C-types and one D-type, taking to the Italian roads in May and piloted by a diverse range of star drivers.

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory It’s a nice idea to build a limited edition car – the Lotus Exige LF1 – to celebrate very one of the 81 victories Lotus has enjoyed in F1, but it does make you wonder if Lotus has done it because they’re never likely to win again (and if they do, do they produce another LF1?). Still, Lotus has pulled out the icon JPS livery for the Lotus Exige S (from the days cigarettes could be advertised) to give the LF1 a pretty paint job of black and gold (with added red bits) including a black and gold Lotus badge up front and a contrast stitched interior with F1 logos on the seats. Also interesting is that each car will receive a plaque commemorating each individual victory, from the 1960 win at Monaco with Stirling Moss behind the wheel to the last in Australia in 2013 with Kimi Raikkonen.