Volkswagen Sales Brochure Dated 1970 on 2040-parts.com

The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Companies work with racing technology to improve child safety seats

The same technology that saved IndyCar driver Simona De Silvestro from serious injury in a recent crash at the Indianapolis Motor Speedway might soon be helping protect children in car seats. Dorel Juvenile Group, a car-seat manufacturer, is partnering with racing-product developers at Bald Spot Sports to use cockpit material that insulates racers from crashes in child-safety technology. Dorel makes child-safety items under brand names such as Safety 1st and Cosco.

Hottest vehicles at the SEMA Show

What's the coolest car, truck or SUV from among the 1,500 feature vehicles this year at SEMA? How would you even begin to agree on an answer? SEMA figured it out this way: they wandered through the halls and counted all 1,500 cars.