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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Lamborghini's latest Christmas gifts

By Ben Whitworth Motor Industry 06 November 2008 14:30 Think Lamborghini and you think outrageous styling, ferocious power and lustrous heritage underpinned by impeccable German engineering. Slick, sophisticated and full of brio. And then you clap your eyes on its latest range of Christmas decorations.

Ford future products: New vehicles get lighter, faster and move upscale

Ford Motor Co.'s future-product focus is on improved fuel economy by making its vehicles smaller and engines lighter without sacrificing performance, safety or luxury. It also wants to push the Ford brand more upscale to capture customers orphaned by the shutdown of the Mercury brand, and to attract new buyers with more product offerings. Ford has said 90 percent of its North American nameplates will be available with direct-injection turbocharged EcoBoost engines as standard equipment or as an option by 2013.