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Alfa Romeo Celebrates Giulietta Anniversary With Retro Price Tag

ITALIAN car maker Alfa Romeo has made one customer very happy, after turning back the clock to 1954 prices for a brand new Giulietta. The original Giulietta Sprint was first unveiled to the public on April 19 1954 at the Turin Motor Show, and later sold for the princely sum of just £1,250. To celebrate the iconic model’s 60th anniversary, Alfa Romeo UK entered all customers who ordered a new Giulietta during the 60th anniversary event (April 7-22, 2014) into a prize draw, offering one customer the chance to be refunded the difference between the 1954 and 2014 prices.

MPG or performance: It's a trade with turbos

Some automakers say turbochargers offer high fuel economy and quick acceleration, the best of both worlds. Well, yes and no. Turbocharged vehicles allow automakers to keep power output high while they downsize engines for better fuel economy.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.