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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

VW’s big jump in profits shows the cost for ‘Premium’ badges

Volkswagen’s profits jumped by £5.7 billion to £25.5 billion with sales numbers up by one million. But the big profits come from ‘Premium’ badges. What’s in a name?

Color Conscious: Hues show off new technology, segments

Henry Ford was quite content to offer one color on the Model T--black. Take it or leave it, as the legend goes. But that was in the days when horses were still considered primary transportation for many Americans.