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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini shifts R&D focus from more horses to fewer pounds

Lamborghini's drivetrain wizards say they have all the horsepower they need for their super-fast cars. So from here on, performance gains will come from using lighter materials to reduce vehicle weight, instead of from chasing more engine thrust. "It has come to the point where acceleration equals consumption," said Stephan Winkelmann, CEO of the Italian automaker.

McLaren employees killed in crash

TWO MCLAREN EMPLOYEES were killed when the sports car they were travelling in crashed near to the Formula 1 giant's technology centre. The staff members, who were in a blue Subaru Impreza, were pronounced dead at the scene following a collision with a Ford Transit van on the A320 in Ottershaw, Surrey, at 12.10pm yesterday. A man in his 60s who was driving the van was taken to St George's Hospital in Tooting with serious injuries, Surrey Police said.