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Land Rover OKs LRX-based small SUV for Range Rover

Land Rover will put its striking LRX concept car, first displayed at the 2008 Detroit auto show, into production with the help of a $37.1 million grant from the British government. But in a move suggesting it will be pitched further upmarket than originally intended--against four-wheel-drive rivals such as the Audi Q5, the BMW X5 and the Mercedes-Benz GLK--the LRX will reach showrooms wearing Range Rover badges. "Internal studies have shown that if we deliver the LRX to market, it would be best suited to the Range Rover brand," Land Rover boss Phil Popham said.

First Sight: Audi A3 Interior Revealed at CES [w/video]

It says a lot about where the automotive industry is today that Audi chose to unveil the new A3 interior here in CES, rather than a few days earlier at the North American International Auto Show in Detroit. In the process the firm also inadvertently unveiled the exterior design of the next generation of the 3-door hatch through the high quality renderings used in the menus of the new MMI system. The new MMI system comes with an enlarged, raised center clickwheel that is topped by a touchpad.

Hyundai enlists London College of Fashion to raise awareness of Hydrogen Fuel Cell cars

The Hyundai ix35 FCEV (pictured) will get graphics from the LCF to promote FCEVs Even though car makers have been playing with the possibility of cars powered by hydrogen for years, it’s only now that an real-world FCEVs are starting to hit the road. Car makers certainly seemed to have made the hydrogen fuel cell a practical proposition for powering cars (although cost is still an obstacle), but that’s just the start of making FCEVs a viable option. Huge amounts of work need to be done to create a hydrogen refuelling network but, perhaps more importantly, car buyers need to understand that FCEVs are viable and that they exist at all.