Volvo-cam 15 - Video Interface For Volvo/s60 2015 on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

BMW i8 production car revealed – costs £99,845: Frankfurt 2013

The new BMW i8 Hybrid (pictured) will cost £100k in the UK The BMW i8 jas finally arrived in production guise at the Frankfurt Motor show, neatly creating the top end of BMW’s new i-brand range after the BMW i3 underlined the starting point. Looking really quite appealing, the i8 uses the same carbon fibre reinforced plastic bodyshell and aluminium chassis construction as the i3, but whereas the i3 is built to be a city car, the i8 is the closest we’re likely to get to a 21st century version of the BMW M1. Similar in size to the Audi R8, the BMW i8 is a 2+2 with a 3-cylinder 1.5 litre engine and generator sitting at the back and driving the rear wheels and an electric motor at the front driving the front wheels, with a petrol tank at the back and the batteries for the electric motor stored in the centre tunnel.

Audi Urban Future: Project New York

Audi will take advantage of New York's 'Festival of Ideas' to display their vision of Manhattan in 2030, an objective that fulfills part of the German automaker's Urban Future Initiative. Now in its second year (the first was held in Venice last year) the initiative was created with the intention of looking at the future of megacities as well as individual transport methods and mobility. For Project New York, Audi will be bringing together architects, designers, artists and researchers to visualize ideas for the city's future, and the carmaker has collaborated with the Architizer architecture community to create a 1:1200 scale model of Manhattan.