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Mazda design chief Ikuo Maeda brings new meaning to zoom-zoom

Ikuo Maeda, the new design chief at Mazda Motor Corp., earned the nickname "Speedy" for his lead-footed driving on the race course and off. He may be the only standing auto executive to have had his license revoked--twice. It's only natural then that Maeda, who took the design reins last April, views himself as the rightful guardian of Mazda's zoom-zoom brand heritage.

Drink Driving rules get tougher

There’s been talk for some time that the government are planning to reduce the current drink driving limit, but, sensibly, it seems they’ve decided, at least for now, that there’s little to be gained by shooting drivers for having a rum baba for desert. Instead, the rules are to be toughened up to make persistent drink drivers jump through more hoops before they can get their licence back. No longer will it be enough to simply get to the end of their ban, they’ll have to prove they are no longer reliant on alcohol and pass a medical.

Back to basics for VW, says Walter de Silva

By Adam Towler Motor Industry 25 June 2008 13:01 It was an odd place for an inside line into what future Volkswagens will look like, but when head of VW Group design Walter de Silva invited CAR to the old Fiat Lingotto factory in Turin - now a conference and shopping centre – we could hardly say no. De Silva described VW as being immersed in a 'process of defining their design language' which could be read as ‘we’re still sucking our designer thumbs to see what happens’. Audi, De Silva said, had already been through that process and its design DNA was ‘understood by everyone in the company, right down to the smallest details'.