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Tracker launches ‘My Tracker’ & opens up a whole new market

If you have a car that costs a bit more than average, you’ve probably been told you need to fit a Tracker if you want to get it insured, so the insurance company has a fighting chance of recovering your car in quick sticks if a light-fingered lout makes off with your pride and joy. It’s a clever system that uses hidden sensors to track the car’s movements and helps the police find your car when it’s been stolen. And it’s a good business for Tracker, who have demonstrated the recovery rate of stolen vehicles is far higher when their system is fitted which means a ready market when insurance companies insist it’s fitted to high value cars.

One Lap of the Web: Jeff Gordon strikes fear in NYC cab rider

-- Nothing in life is more fun than seeing your friends fear for their lives, and for the next five minutes, our good friend Travis Okulski really thought he was locked in a cab with a grizzled ex-con who was going to escape from the police and, as ex-cons are wont to do, murder him in the woods. Hah! What a schmuck.

TrueCar announces women's racing initiative

TrueCar, publishers of new-car-transaction data, revealed plans for a multiyear push into motorsports sponsorship but with a twist. TrueCar will throw its money behind female racers in premier series and up-and-coming ones in numerous development series. "TrueCar is built upon the foundation of empowering individuals with the tools and resources they need to become expert car buyers," TrueCar founder and CEO Scott Painter said.