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Autoweek Design Forum returns with style

Creating striking products for a new generation of consumers was a hot topic at the Autoweek Design Forum, which returned on Thursday with an A-list panel of designers from the car world and a man credited with the proliferation of the Apple iPod. Heady company, and it resulted in interesting speeches and debates about design, technology and marketing--and making it all work together. The annual event is held at the College for Creative Studies A.

Concept Car of the Week: Dodge Deora (1967)

Half concept car, half custom but all awesome, the Dodge Deora was designed by former GM designer Harry Bentley Bradley for the famous car customizers the Alexander brothers who wanted to build a radical custom truck using one of the Big Three's new cabover mini-pickups. They relied on Bradley's futuristic drawings to seduce Chrysler who eventually agreed to provide a stripped down A100 truck for them to customize although the final design shares almost nothing with the original donor car. The cabin was radically chopped and integrated into the rest of the body and – after its suspension was also lowered – the overall height of the Deora was reduced by a whopping 380mm.

Bentley SUV will create a new niche

The Bentley SUV (EXP 9 F pictured) will create a new market sector. We all saw the Bentley SUV when it arrive two years ago at the Geneva Motor show, and the general consensus was along the lines of ‘What a truck’. But Bentley have taken that reaction on board and are busy redesigning the looks of their SUV (well, the exterior anyway – the interior was lovely) to give it a more appealing look, one probably more biased towards an SUV version of the Continental Series rather than the Mulsanne.