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Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Fiat to make Chryslers at former Bertone plant
Wed, 16 Sep 2009Fiat will produce Chryslers at a recently acquired former Carrozzeria Bertone plant in Italy, Fiat and Chrysler CEO Sergio Marchionne said. Marchionne, who said that Chrysler's new, five-year post-bankruptcy business plan will be released in November, declined to reveal what cars will be built at the plant, in Grugliasco, near Turin, or when production will start. Sources in Turin said the factory could resume production in late 2011.
2012 Volkswagen Beetle Spied
Thu, 27 Jan 2011The 2012 Volkswagen Beetle looks almost production-ready Yes, the next generation of the ‘New’ VW Beetle us upon us, certainly if the spy shots we’ve got of an almost undisguised 2012 VW Beetle are anything to go by. And we did report that VW should debut the 2012 VW Beetle in 2011 before a 2012 launch as long ago as October 2009. So it all adds up Not surprisingly, this 2012 Beetle has been snapped pounding round the US – the one place it’s sold really well.