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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Dedicated automotive design school to open in India

阅读本文中文版本请点击这里 The doors are about to open to a new automotive design school called DYP-DC Centre for Automotive Research and Studies (though colloquially known as DYP-DC College). Based in Pune, Maharashtra, India, the college will focus on automotive design, and in time, incorporate automotive engineering and management into a slightly wider curriculum. Notably, students will have the opportunity to build a full scale, working, drivable prototype as part of their final year projects in both the undergraduate and postgraduate degree programs.

Chevrolet Camaro Bumblebee lands at Chicago auto show

Chicago Auto Show will reveal the Camaro. Chicago Auto Show The Chevrolet Camaro has nabbed a starring role in the next Transformers movie, and the silver-screen version will be revealed at the Chicago auto show next week. More details will be available then, but the Chevy pony car will reprise its role of the Autobot named Bumblebee.