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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Fisker Atlantic prototype [w/gallery] [UPDATED]

The Fisker Atlantic prototype, developed under the codename Project Nina, has been officially unveiled at a special VIP event on the eve of the New York motor show. This luxury extended-range four-door sedan, described by Fisker as a design prototype, is aimed at young families, and uses the same hybrid plug-in as the Fisker Karma. A standout feature of the Atlantic is the rigid ‘spider' structure, which allows for a generous amount of rear headroom for a fastback car as well as maximizing the light entering the cabin while offering increased visibility to the car's surroundings.

Spyker C12 Zagato

By Ben Whitworth Motor Shows 08 March 2007 09:53 Add Italian design, German power and Dutch craziness, and you get this One look at the Spyker C12 Zagato and you know why they call the Dutch crazy. This limited edition run of 24 cars was built to celebrate Spyker’s entry into Formula One, and the company roped in its F1 driver Adrian Sutil to pulls the wraps off the Zagato. If it looks, well, odd in the pictures, under the glare of Geneva’s show lights, the Zagato looked even odder.